Radio and Audio > Product & Service
BARTON F. GRAF 9000, New York / UNILEVER / 2013
Awards:
Overview
Credits
BriefExplanation
We created this spot to remind parents that being a kid sucks. And after a long day of childhood, a kid needs a little something to cheer them up, something like their favorite pasta sauce.
ScriptInEnglish
SFX: KID WAKLING AROUND
FATHER: How do those shoes feel, buddy?
KID: They're too big.
FATHER: You just gotta grow into 'em.
COUNTRY MUSIC
MVO: (SINGING) You wear a size 7, he pulls a 10 off the shelf. You're stumbling like a hobo, and you look like an elf. He needs Ragu, 'cause growin' ups tough. Give him Ragu, he's been through enough.
MVO: A long day of childhood calls for America’s favorite pasta sauce.
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