Christmas is Puerto Rico's favorite season. It's actually the longest in the world. It's a total of 59 days. Naturally, Christmas is a very competitive season for beer brands. Sales reach their highest peaks during November, December, and January. Heineken had to find a way to create a campaign to stand out and truly connect with Puerto Ricans during Christmas. And what better way to do it than through music? Puerto Rico's most famous Christmas song is "Feliz Navidad" by José Feliciano. But, curiously, the song only has one verse, that's it.

MVO: Puerto Rico celebrates 59 days of Christmas, 59 days! During that time, Puerto Rican Christmas songs take over every radio station. The most famous of all time is a song by José Feliciano.

FELICIANO: Merry Christmas, Happy New Year and Happiness!

MVO: Feliz Navidad only has one verse. That's it! So, how's it possible that the country with the longest Christmas in the world, also has the shortest Christmas song in the world? Fortunately Feliz Navidad means Merry Christmas. And that's why in 2012 Heineken decided to make a longer Merry Christmas. People were invited to write new verses and sing them by phone.

Each week, the best verses were played through radio. This is one example:

Merry Christmas, Happy New Year and Happiness!

MAN: Silence everyone, I hear a carol coming

Don't make a sound, don't say anything!

Close your windows, turn on the alarm.

I know my Heineken is what they waaant.

MVO 2: Be a part of a longer Merry Christmas

Add your verse at longermerrychristmas.com

Grab a Heineken, get inspired and write!

MVO: What was initially a three minute song became The Longest Christmas Song in the World, 15 hours with 14 minutes! To celebrate, José Feliciano rerecorded Feliz Navidad to add the winning verses. The song was launched through national radio.

RADIO DJ: Here's Jose Feliciano singing the longest 'Merry Christmas'.

FELICIANO: Merry Christmas, Merry Christmas, Merry Christmas, Happy New Year and happiness.

Silence everyone, I hear a carol coming.

Don't make a sound, don't say anything!

Close your windows, turn on the alarm.

I know my Heinekens is what they waaant.

Merry Christmas, Merry Christmas,

Merry Christmas, Happy New Year and happiness.

Up in the Pole there's an uproar.

Santa Claus won the Lottery!

The elves are going crazy,

because Santa wants to quit for liiiife.

Merry Christmas, Merry Christmas,

Merry Christmas, Happy New Year and happiness.

It's a miracle, everyone said…(MUSIC FADES OUT).

MVO: Case study available and supporting material.

Puerto Rico celebrates 59 days of Christmas. 59 days! During that time, Puerto Rican Christmas songs take over every radio station. The most famous of all time is a song by José Feliciano.

"Merry Christmas, Happy New Year and Happiness!"

Feliz Navidad only has one verse, that's it!

So, how's it possible that the country with the longest Christmas in the world, also has the shortest Christmas song in the world?

Fortunately Feliz Navidad means Merry Christmas.

And that's why in 2012 Heineken decided to make a longer Merry Christmas.

People were invited to write new verses and sing them by phone.

Each week, the best verses were played through radio.

This is one example:

“¡Feliz Navidad, Próspero Año y Felicidad!

Hagan silencio, oigo parranda.

No hagan ruido, no digas nada.

Cierra ventanas y pon la alarma,

que las verdes no les voy a dar”

Sé parte de la Feliz Navidad Más Larga

Sube tu verso en feliznavidadmaslarga.com

Abre una Heineken, inspírate y participa.

What was initially a 3-minute song

became The Longest Christmas Song in the World.

15 hours with 14 minutes!

To celebrate, José Feliciano rerecorded Feliz Navidad to add the winning verses.

The song was launched through national radio.

Feliz Navidad, Feliz Navidad,

Feliz Navidad, Próspero Año y Felicidad.

Hagan silencio, oigo parranda.

No hagan ruido, no digas nada.

Cierra ventanas y pon la alarma,

que las verdes no les voy a daaar”

Feliz Navidad, Feliz Navidad,

Feliz Navidad, Próspero Año y Felicidad.

En el Polo hay un alboroto,

pues Santa Claus se pegó en la Loto.

Los duendes se están volviendo locos,

Santa quiere renunciaaar.

Feliz Navidad, Feliz Navidad,

Feliz Navidad, Próspero Año y Felicidad.

Es un milagro, todos decían…. (MUSIC FADES OUT)