Radio and Audio > Product & Service
OGILVY & MATHER LONDON, London / UNILEVER / 2013
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Hollie McNish is the UK's Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So we commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who's found it in herself?
ScriptInEnglish
FVO: It's our girl's night out; we've spent the evening getting ready,
Trying gloss and licking lips, sharing top ten beauty tips.
We swap our clothes a thousand times, paint our eyes and cover lines.
And after all the time we took, laughter is the best look that we've got.
And not a cough politely type of laugh, a proper laugh, the type that starts with stretching smiles and pulls on lips for miles and miles as our skin starts creasing into styles and the lines around our eyes dash out in laughter.
We can throw away the books that look says happy ever after, mascara smudged across our laughing cheeks, our laughter lines now twice as deep and we couldn't care less who can see. That's when your beauty shatters me.
The look that says when looking back on photographs we took that day that laughter lines and friends like those will never fade away.
ANNCR: Now share how you feel about beauty that's real. Visit Facebook.com/dove.
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