Radio and Audio > Product & Service

SPRAY TAN

DDB CHICAGO, Chicago / MARS / 2013

Awards:

Silver Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Eating a Milky Way can be a very involved experience. So much that it may distract one from more pressing matters.

ScriptInEnglish

FVO: To Karin Rose, first time spray tan customer. I'm sorry.

SAD MUSIC

FVO: I'm sorry you chose my spray tanning Salon.

I'm sorry I encouraged you to go for the 'extra strength' spray.

And I'm really sorry I used the words "fool proof" to describe the process.

I'm sorry it was the day before your wedding.

I'm sorry I put you in the booth and walked away for just a minute.

And I'm so, so sorry I chose that moment to remember the Milky Way in my desk.

I'm sorry I was so focused on the chocolate, nougat and caramel that one 'minute' turned into 20. And one coat of 'extra strength' spray turned into eight, or nine.

I'm sorry you stumbled out with several gallons of spray tan dripping from your bright orange body.

And I'm sorry you had to cancel the wedding photographer.

I'm sorry I was eating a Milky Way.

Kindest regards, Peggy Ward. Spray Tan operator and Milky Way Eater.

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