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DDB CHICAGO, Chicago / AB INBEV / 2007
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SFX:MUSIC ANN:Bud Light presents…Real Men of Genius.MVO1:Real Men of Genius.ANN:Today we salute you, Mr. Doggy Day-Spa Operator.MVO1:Mr. Doggy Day- Spa Operator.ANN:Watching your dog endure the hard knock life of sleeping, eating and going number two, you created a doggy utopia for him to sleep eat and go number two..MVO1:That’s two hundred dollars!ANN:Leaving your dog in a car on a 90 degree day? Inhumane. Leaving your dog in a 90 degree sauna? Pampering.MVO1:Another 200 dollars.ANN:Some people shave their dogs for the summer. You shave them, trim their split ends and add highlights.MVO1:Your bill's six hundred dollars!ANN:So crack open an ice cold Bud Light, Oh Primper of the Pooch. Every dog will have its day, as long as it has an appointment.MVO1:Mr. Doggy Day- Spa Operator.ANN:Bud Light Beer. Anheuser Busch, St. Louis, Missouri.
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