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DDB CHICAGO, Chicago / undefined / 2007
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SFX:MUSIC ANN:Bud Light presents Real Men of Genius…MVO1:Real Men of Genius…ANN:Today we salute you, Mr. Professional Sports Leg Cramp Rubber Outer…MVO1:Mr. Professional Sports Leg Cramp Rubber Outer …ANN:Most men dream of one day playing in front of 60,000 fans. Your dream: giving another man a tender thigh massage in front of 60,000 fans.MVO1:Look at me!ANN:When you snap on the surgical gloves and start rubbing, you tell the world: this is the part of my job my parents don’t tell their friends about.MVO1:Utterly embarrassed!ANN:Deep thigh bruises, no problem. But if someone has a groin pull? Well, he’ll have to take that into his own hands.FVO1+2: Rub, rub, rub it out!ANN:So crack open an ice cold Bud Light, oh Healer of the Hamstring, because you’ll never rub us the wrong way.MVO1:Mr. Professional Sports Leg Cramp Rubber Outer…ANN:Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.
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