We wanted to show listeners the difference between Strepsils and Strepsils Intensive, and also showcase the strength of these throat lozenges in a memorable way. We thus created an attention-grabbing commercial that leaves you with no doubt about when it's time for Strepsils, and when it's time for Strepsils Intensive.

Judges note: Rand is the official currency of South Africa.

MVO: When your team scores a goal with ten minutes left.

SCREAM: STREPSILS!

MVO: When your team scores a goal with ten seconds left.

SCREAM: STREPSILS INTENSIVE!

MVO: Winning a hundred Rand in the lottery.

SCREAM: STREPSILS!

MVO: Winning a hundred grand in the lottery.

SCREAM: STREPSILS INTENSIVE!

MVO: Being stopped by police with a windshield full of cracks.

SCREAM: STREPSILS!

MVO: Being stopped by police with a boot full of crack.

SCREAM: STREPSILS INTENSIVE!

MVO: Sharing a cell with a guy named Jamie.

SCREAM: STREPSILS!

MVO: Sharing a cell with a guy named Jamal.

SCREAM: STREPSILS INTENSIVE!

MVO: When it's a scream take a STREPSILS! When it's more than a scream take a STREPSILS INTENSIVE!