We created theatlantic.com/thinkagain, a website, which wasn’t just a place to view the films, print and ambient, but a vibrant portal for rich debate, which so far, has been viewed in 139 different countries for an average time of four and a half minutes. The neon signs were used for a launch party as installations, as well as in the print and wild postings in New York City, while ambient questions in grocery stores and deli’s added texture to the campaign.

“Think. Again.” had to be more than a slogan, so we created The Atlantic Project. We opened up the magazine and took it to the people, in a series of thought-provoking questions, proving its relevance in the streets – literally, as darkness-shattering neon signs, and asked people to answer the questions.