In China, over 20,000 children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small.

Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They desperately needed a more effective means to find these missing children.

In a country of 1.4 billion people, surely we can do something.

Take a photo. Save a stolen child.

To enable anyone who owns a smartphone to become an instant search volunteer just by taking a photo of a child they suspect may be lost or stolen.

Our Missing Children APP will then compare it to Baby Back Home’s missing persons database to identify a match. With Face Recognition Technology, the result is almost instantaneous.

We had turned a simple act of photo-taking into a chance to save thousands of children.

It starts with an outdoor sculpture.

We installed an AR-interactive sculpture in public places. When passers-by take a picture, it will reveal real-life audio/visual stories and data of missing children. With a simple tap of a button to activate the app, they can answer the call-to-action.

If you come across a lost or stolen child, simply take a picture of the child’s face. Using Face Recognition Technology, the APP will identify a match against Baby Back Home’s missing children database. The result is almost instantaneous. The APP will then notify the family and return the child.

Results:

In just one week, we had two long-awaited family reunions.

Over 20,000 APP downloads = search volunteers.