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NIKE LAB HOLIDAY 04
R/GA, New York / NIKE / 2005
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NIKELab.com is a showcase for NIKE’s most innovative footwear and a collaborative digital installation gallery — where leading artists from around the world create engaging experiences that push the boundaries of what’s possible on the Web.While the Mayfly experience focuses on two artists celebrating the process of creating a simple, lighter shoe, the NIKE Free experience was a collection of reflections on the observation of nature as a means to understand and inspire creativity. In Restoration, 3D and Flash animation create a construction environment where users can interact with and learn about the restoration of NIKE’s first cross-training sneaker.
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