Social and Influencer > Interactive Campaigns
COUNTERFEIT
CRISPIN PORTER + BOGUSKY, Miami / MINI / 2005
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CampaignDescription
In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) which pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org, is a resource for consumers to learn more about the problem and post suspected fakes.
Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimise the CCC's claim, we created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any counterfeit MINIs they may have seen.
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