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ADIDAS SPORTS STYLE Y-3
NEUE DIGITALE, Frankfurt / ADIDAS / 2005
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Overview
Credits
Overview
CampaignDescription
BRIEFING GOALRaise the profile and increase sales for the Y-3 brand - positioning it as am innovative fashion label.IMPLEMENTATIONThe first Prêt-à-Porter fashion show on the Internet: implementing the walking model idea, something never before seen on the Internet, necessitated the creation of a video shooting concept and a day-long video shoot with models and stylists. Post-production was a similarly challenging aspect of the project. The highly technical aspect of the website is complimented by the clear, understated design, the user-friendly navigation, and the bold product display. Styles are linked with their respective footwear and accessories to capitalise on cross-selling potential. Brand background information is conveyed credibly in the form of insider interviews with Adidas VIPs and Yamamoto himself. The store finder and press centre offer additional added value.
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