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NITRO SNOWBOARDS 2002

NEUE DIGITALE, Frankfurt / NITRO / 2002

Awards:

Shortlisted Cannes Lions
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Objectives: creation and design of an image-website with integrated online-shop. Thus creation of added values and special features in order to fascinate the target group and to create customer relationship and brand-loyalty.Target group: teenagers, young adults and snowboarders.Synopsis: the site is a combination of an interactive and virtual "boarders-world", that addresses and surprises the young target group (innovative navigation, special features) and a special shop solution that offers the opportunity to combine the products and to view several products of the same category in an overview (split-screen).

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