Social and Influencer > WEBSITES
GET SOME REAL
MOONWALK, Stockholm / DARLING / 2002
Awards:
Overview
Credits
Overview
CampaignDescription
Get (some) Real This campaign for Swedish magazine Darling (www.darling.se) ahs the bold ambition to get guys off the computer screen watching porn and back to the real world – and real girls. At www.getsomereal.com visitors make fake porn pages that get sent out to top the search engine results for dirty words. Porn surfers click on a search result that looks like juicy porn but end up on our fake pages instead, where the message reads loud and clear: Porn’s fake – girls are real. The campaign has generated more than 55,000 fake porn pages and the site has had more than 300,000 visitors without any advertising*. The campaign did in one week generate media coverage from The Guardian, Wired, USA Today, Der Spiegel, Chicago Tribune, ABC News, Japan Online and web publications all over the world. Darling Magazine is a lifestyle magazine with feminist undertones that started out as a webzine in 1995. *Source Webtrends report made by Moonwalk Sthlm, delivered upon request.
More Entries from Building Community in Social and Influencer
24 items
More Entries from MOONWALK
16 items
