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LIP READING
J WALTER THOMPSON, Sao Paulo / FENEIS / 2002
Awards:
Silver Cannes Lions
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Overview
CampaignDescription
Feneis is an association that helps the deaf to better integrate in the society and, in some cases, to cure deafness. The challenge we faced here was to find a way to tell that to the world in the most impacting and affective way. And we realised that the best way to do that was to speak their own language. The Silence. As you can see here, the deaf may not be able to hear or to speak, but they can make themselves heard.
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