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"STROKES OF FIRE"

ALL-M, Seoul / TAEHUNG PICTURES / 2002

Awards:

Silver Cannes Lions
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This website is an official website of a film "Strokes of Fire" which entered the film category for 2002 Cannes Film Festival. The film is about the lifetime drama of a genius painter in Joseon Dynasty, "Jang Sung-ub" and shows authentic Korean paintings of Joseon Dynasty. In order to make the film, renowned artists and college professors were hired to reproduce Jan Sung-ub's authentic paintings, and well-known Korean actors with the great master of Korean movies, director Yim Kwon Taik, participated in the movie. The website of "Stokes of Fire" was designed for six months along with the film making and used various techniques to show the real value of the film, especially, an intro part, as a paint brush draws a black-and-white drawing, Indian ink blurs on a Chinese drawing paper, expressing dramatically the peak of Korean art from Joseon Dynasty. Presently, the Korean Official website "http:www.chihwaseon.com" has become well-known for its unique design and is visited by 30,000 people everyday which is record-breaking for a film promotional website. After the film is released, more than 100,000 visitors are expected everyday. In the board of the above website, many people left messages that they will watch the film since they are impresssed by the website. Also, the website was selected as the best designed website by the renowned Korean web design evaluation site (http:www.jungle.co.kr). It consisted of two parts. In the first part, Jang Seung-ub's life is expressed through the eyes of "Jang Seung-ub" himself and his friends. As for the film part, various information staff, online exhibition of Jang Seung-ub's paintings and the making of the film are introduced.

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TAEHUNG PICTURES, ALL-M

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