Social and Influencer > WEBSITES
AUDI A4 AVANT
DOUBLEYOU, Barcelona / AUDI / 2002
Awards:
Overview
Credits
Overview
CampaignDescription
The A4 Avant is the protagonist of an interactive gallery, made up of four images, in which the car blends into the surrounding countryside. The user may choose between two types of surfing: the first, rational - with a submenu where one can find the equipment, sizes and technical details, and the other, emotional - where one can explore the entire image for the most relevant features of the car. They are always accompanied by a descriptive text, and appear in two different forms: through zooms and camera movements, which are the most visible, and through visual metaphors concealed in the countryside, which are less obvious. The entire design and idea of the minisite revolves around one, single concept: space.
More Entries from Brand Promotion in Social and Influencer
24 items
More Entries from DOUBLEYOU
24 items
