Social and Influencer > WEBSITES
WEBSPECIAL DETROIT 2002
SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2002
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Overview
CampaignDescription
A show web special for Mercedes-Benz was developed on the occasion of the "North American International Auto Show 2002“ in Detroit.
In the focus of the show and thus also of the Internet appearance is the presentation of a new vehicle type of Mercedes-Benz, of the "Vision GST“ (Grand Sport Tourer).
The site offers an emotional as well as an informative access. The new room concept of the "Vision GST" is in the centre of the emotional presentation. The viewer is taken through animated landscapes into the new automobile's own world. Apart from that, information about every exhibited car of Mercedes-Benz, about the show stand, the opening hours, the show prices, and a route description can be quickly requested.
The internet appearance addresses Mercedes-Benz customers and those interested in getting information about the Show and the activities of Mercedes-Benz.The web special is online for the period of the North American International Auto-Show Detroit 2002 from January 7 – January 21, 2002.
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