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ADIDAS ORIGINALS
NEUE DIGITALE, Frankfurt / ADIDAS / 2005
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CampaignDescription
BRIEFING GOALAn innovative product presentation should set new benchmarks and raise brand awareness for Adidas among the Internet target group.
IMPLEMENTATIONThe interactive video sequences set new benchmarks in the online world, especially in regard to high quality level/low load time ratio: dancing models present the new collection from Adidas Originals on the Internet – in broadband full-screen video which runs at an even higher resolution than on television. The broadband web-special was developed to impress the trendy, highly-demanding target group. In the Interactive Mode, the user can pick and choose which scenes he wants to see and view details of individual products. There is also a lowband version. The video also runs on monitors in selected stores where Adidas products are sold.
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