Social and Influencer > Websites
TOSHIBA PRESENTS FM FESTIVAL 2004
DENTSU, Tokyo / TOKYO FM / 2005
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Overview
Credits
Overview
CampaignDescription
The website was created as part of Japan FM Networks campaign featuring their 38 FM radio stations. It covered a nationwide Indies music event that took place in conjunction with the campaign, showing videos from the gigs online, allowing the listeners to send comments directly to the musicians, giving them a chance to share the excitement. The website was also responsible for an online poll that determined the participants of the final concert. It played an integral role in the campaign, which featured media of all type and successfully became the largest community website for the Japanese Indies music scene.
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