Design > Corporate or Brand Identity

THE ONEDER BRAIN!!

DENTSU, Tokyo / YOSHIDA HIDEO MEMORIAL FOUNDATION / 2010

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image

Overview

Credits

Overview

BriefExplanation

Announce the One Show Exhibition. Let the target know that One Show is an award competition for creative minds working at the highest level, by using a visual that would overwhelm them.

ClientBriefOrObjective

Announce the One Show Exhibition. Let the target audience know that One Show is an award competition for creative minds working at the highest level, by using a visual that would overwhelm them.

Effectiveness

We produced four types of poster, 13 different kinds of DM, plus leaflets to show volume and also to illustrate how the idea can be developed in a number of ways. Many visitors closely observed the panels and posters, along with the winning entries, increasing both the time of stay and repeat visits.

Execution

Depict the creative thought process of the creative minds recognised at One Show. The explosive moment when an idea is created and the seemingly chaotic state of the mind are symbolized by what looks like a circuit board, using a great number of words. When visitors enter the venue, they would feel as if they were actually witnessing great creative minds at work.

More Entries from Posters in Design

24 items

Grand Prix Cannes Lions
IQ FONT

Typography

IQ FONT

TOYOTA, HAPPINESS BRUSSELS

(opens in a new tab)

More Entries from DENTSU

24 items

Grand Prix Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Titanium and Integrated

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

(opens in a new tab)