Design > Graphic Design & Design Crafts
THE ULTIMATE PENCIL
DENTSU, Tokyo / STAEDTLER / 2013
Awards:
Overview
Credits
Overview
BriefExplanation
We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life.
ClientBriefOrObjective
In an era of IT advancement where there is an ever-decreasing use of pencils for communication and expression, our brief was to create corporate brand advertising featuring the Mars Lumograph, a product that goes back to Staedtler’s very origins.
Implementation
The whole process until the drawings were completed was photographed using still shots and these were produced and published in the form of graphics, television commercials and a book.
Outcome
The release of the ads created tremendous interest and promotional books also sold out. They also received a large number of hits on the company homepage and YouTube. We achieved significant results with a small budget and were also able to contribute to Staedtler brand recognition.
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