The main objective was to create a sustainability report, which is sustainable by itself. Therefore we not only wanted to create a report that requires as little paper as possible, but especially use the existing channels of distribution for our idea.

We were briefed to develop a sustainability report for our client Auchan, one of the biggest hypermarket chains in Europe.

We used the receipts given to the customers as the medium for our sustainability report. We put barcodes on these receipts that the customers could scan by using a scan-app. By doing so the content of the report immediately appeared on their smartphones.

Per report we saved over 99% paper. And within one week we reached more than 1,5 mio. people additionally compared to last year.

The sustainability report was very well received and the feedback was unanimously positive.