Innocence in Danger is an international NGO that works against child abuse. The aim was to create a campaign that stretches the overgrowing problem of child abuse and raises awareness on the subject. The strategy was to make child abuse the most important topic by sticking to the shocking fact that over 240,000 children are abused every day.

A newspaper informs people about the important topics. On November 19 there was nothing more important than the victims. Not the weather report, not the stock market, not even the leading article.

And having a daily newspaper filled entirely with children’s names, clearly makes a point on how big this epidemic is.

We created The Daily Abuse. A 48-page newspaper with 174 articles made of 241,095 names of children. That is the number of children that are abused in one single day. The newspaper was published on November 19, 2012 in 9 languages and distributed in 23 of the world’s biggest cities.

On the centre spread we placed our message, which mentioned the daily number of abused children and encouraged the public to break the circle of silence and talk if they know or suspect of child abuse.

With 720,000 copies in 9 languages, distributed in 23 cities around the world, The Daily Abuse reached more than a million readers and draw massive attention on the topic worldwide.