One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radio spots describing the accident by the deceased victim himself: a radio ghost. We even installed small radio stations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radio stations streamed the story of the deceased victim as a radio spot directly to the cars stopping nearby.

THIS CAMPAIGN HAS A CASE FILM, PLEASE ASK TO VIEW IT.MILENA: Hello. I‘m Milena. Or rather: was. Because where you stand now, we stood last Saturday night.At the traffic light, right at the snack bar.The death cross had been hung up by my girls.Of course we were already a little drunk and I was a bit close to the road. But I‘m dead only because of this drunk idiot trying to turn up his volume of his stereo and then went off the road.VO: Don‘t drink and drive. Die Johanniter. Because we love life.www.johanniter.de

MILENA: Hallo. Ich bin Milena. Oder besser: war.Da wo du jetzt stehst standen wir letztenSamstag Abend auch.An der Ampel, rechts beim Imbiss.Das Kreuz da haben meine Maedels hingehaengt.Natuerlich waren wir schon etwas angetrunken und ich stand auch ein bisschen dicht an der Straße, aber tot bin ich nur deshalb, weil dieser besoffene Idiot an seiner Anlage rumgedreht hat und dann von der Fahrbahn abgekommen ist.VO:Wer faehrt trinkt nicht. Die Johanniter. Aus Liebe zum Leben. www.johanniter.de