Radio and Audio > Craft

CABO

NET#WORK BBDO, Johannesburg / MERCEDES BENZ / 2012

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

ScriptInEnglish

THIS ENTRY HAS A CASE FILM, PLEASE ASK TO VIEW IT.MUSICMAN: “I’ll have a slippery nipple” said the brain to the barman as he surveyed the beach and contemplated new ways of making an international cretin of himself. Yes, the brain was in Cabo baby. Partaking in bro-times and general nincompoopedness with men known only as Bruski and von Dudenstein.

Brain found itself saying shameful things like “appletini’s all round” and “I have a speedo just like that.” Rest assured if brain had a fist, it would be pumping it.

“Last one in’s a bed wetter” brain shouted as it prepared to do a running bomb into the hot tub.

Yes, and while brain is signing up for the world beach bat championships, your body, well your body drives unsupervised, down an endlessly long road.

Lucky for you Mercedes-Benz Attention Assist is designed to bring brains quickly back from Cabo, right to the here and now.“Pull my finger” said brain as he suddenly returned to the present SFX: CAR HORNS. TYRES SCREETCHINGMAN: “oh, there’s a bend in the road, good thing I noticed.”

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