Radio and Audio > Product & Service

BRAD

NET#WORK BBDO, Johannesburg / GALDERMA / 2011

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Teenagers are complicated. Their heads are filled with a multitude of stuff. Old stuff, new stuff, questions, problems and interests. Pimple problems shouldn’t really be part of the mix.

Fortunately, thanks to Benzac acne treatment, pimples are one less thing to for the teenage mind to deal with.

ScriptInEnglish

SFX: BELLMUSICVO: Welcome. We are inside the head of average teenager, Brad. It has the characteristic boy smell of sock.The piped in music speaks of doing it – doing it all night long.To the left, a huge filing cabinet overflows with folders marked 'melons', 'jugs', 'noembies', 'kahunas' and 'fun-bags - part 1'. Right next to it ‘weird new body hair’ bristles awkwardly. That picture from that magazine floats by.

A faint memory shows itself: Brad’s double-jointed Action Man and his sister’s doll knock their plastic parts together. Clack, clack, clack.That picture from that magazine floats by again. And strobing impatiently to the right, the big kissing question asks: ‘how much tongue is enough tongue?’Now, the way we see it there are many splendid things that should fill the complex teenage mind, and thanks to Benzac, a pimple needn’t be one of them.

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