Radio and Audio > Craft

LOVE

NET#WORK BBDO, Johannesburg / MERCEDES BENZ / 2011

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

There are some people who you never want to meet. Not even by accident. This radio introduces you to a few tragic characters who have learnt the hard way about the perils of taking to the roads without Mercedes-Benz’s nifty accident avoidance features.

ScriptInEnglish

MAN: We met by accident, me and Janine. She was in my blind spot and I didn’t even see her. Now we see each other the whole time.VIOLIN MUSICMAN: Right off the bat, she told me "I can’t wait to mother your children", and I said "How did you get into my house?"Now she whistles love songs to me as she cleans her gun.

I think she’s had me micro chipped because I once woke up groggy on a vet’s table and because I beep every time I exit a shop. Airport security has become unbearable.She eats buffalo wings without spitting out the bones. None of her shirts have sleeves.She knows stuff about me that I haven’t even told her. Mostly banking codes. And I’m pretty sure she sleeps with her eyes open.To think, if I’d been driving a Mercedes-Benz with Blind Spot Assist, one of their smart accident avoidance systems, we never, never would’ve met.No accident, no relationship and no taxidermy Tuesdays.

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