Radio and Audio > Product & Service

HOLIDAYS

THREE DRUNK MONKEYS, Sydney / IKEA / 2011

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

People like the idea of an IKEA Kitchen.

But they are turned off by having to put it together themselves.

We needed to let them know that IKEA could do all the hard bits for them.

ScriptInEnglish

TEACHER: Okay... Bradley, tell the class about your holidays.

BRADLEY: Yeah, it was really good. My dad built us a new f(BLEEP)ing kitchen. It’s got wooden f(BLEEP)k bench tops. And some stupid f(BLEEP)ing soft closing drawers.

There’s a dishwasher, that was a real c(BLEEP), and even a f(BLEEP)ing breakfast bar.Mum thought Dad was a massive C(BLEEP) while he was building it.VO: Get a kitchen installed without teaching your kids new words.Visit IKEA.com.au. We can plan, deliver and install the whole f(BLEEP)g thing for you.

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