Radio and Audio > Product & Service
CHRISTMAS TREE
GRABARZ & PARTNER, Hamburg / MODERN MUSIC SCHOOL / 2011
Awards:
Overview
Credits
Overview
BriefExplanation
Our target audience was anyone interested in making music.We had the creative aim to promote the Modern Music School in an exceptional way and to encourage people to discover their own musical talent there.
The radio campaign proved just how much musical talent lies in each and every one of us. To show this, we simply took an everyday situation and then replayed the protagonists’ voices over an instrumental accompaniment. The result was a surprising and stage-worthy performance.
ScriptInEnglish
SFX: FOREST AMBIENCEWOMAN: Honey, are you sure you know how to handle a chainsaw?We could just buy the Christmas tree at the hardware store.MAN: Oh darling. Real men cut down their own trees!SFX: CHAINSAWMAN: Aaaaarrrrrrrrrggggh!WOMAN: Oh my God!MAN: Fuuuuuuuuuuuuuuck, fuuuuuuuuck, fuuuuuuck!VO: You have a lot more talent than you think.MUSIC: DEATH METALMAN: (SCEAMING) Aaaaarrrrrrrrrggggh!Fuuuuuuuuuuuuuuck, fuuuuuuuuck, fuuuuuuck!VO: Come to the Modern Music School.With more than 60 locations across Germany. www.modernmusicschool.de
ScriptInOriginalLanguage
FRAU: Schatz, weißt Du wirklich, wie man mit so einer Kettensäge umgeht? Wir könnten den Tannenbaum doch sonst auch einfach im Baumarkt kaufen.MANN: Kleines, echte Männer sägen so ein Bäumchen selbst!
SFX: KETTENSÄGEMANN: Aaaaaaaaahhhhhhhhhhhhh!FRAU: Oh Gott!
MAN: Fuuuuck! Fuuuuuuuuck! Fuuuuuuuuuuck!
VO: Du hast viel mehr Talent als Du denkst.
MUSIK: DEATH METALMANN: Aaaaaaaaahhhhhhhhhhhhh!Fuuuuck! Fuuuuuuuuck! Fuuuuuuuuuuck!
VO: Komm zur Modern Music School.Über 60 Mal in Deutschland. www.modernmusicschool.de
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