Film > TV / Cinema Film: Sectors

KID'S DREAMS

GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2018

Awards:

Silver Cannes Lions
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Film
Supporting Images

Overview

Credits

Overview

BriefExplanation

The TVC shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of our hero car. Fortunately, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.

EntrySummary

Porsche, Lamborghini, DeLorean – all over the world children dream of these cars. But there is more to it than that: as soon as children see these cars in reality, they get instantly lost in thought, staring at their dream car – without realising anything around them.

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