Our target audience was anyone interested in making music.We had the creative aim to promote the Modern Music School in an exceptional way and to encourage people to discover their own musical talent there.

The radio campaign proved just how much musical talent lies in each and every one of us. To show this, we simply took an everyday situation and then replayed the protagonists’ voices over an instrumental accompaniment. The result was a surprising and stage-worthy performance.

BOY: Hi, Jenny. I just wanted to tell you I love somebody else. It’s over.GIRL: You can’t just do this. We've been a couple for years... And I love you so much... and now you're just so MEAN!VO: You have a lot more talent than you think.MUSICGIRL: You can’t just do thisWe've been a couple for yearsAnd I love you so muchAnd now you're just so MEAN!VO: Come to the Modern Music School.With more than 60 locations across Germany. www.modernmusicschool.de

MANN: Hi Ina: Ich wollt’ Dir nur sagen. Ich hab mich in ’ne andere verknallt. Es ist Schluss!

FRAU: Das kannst Du doch nicht machen, wir sind vier Jahre zusammen... Ich liebe Dich doch so... und DU BIST SO GEMEIN!VO: Du hast viel mehr Talent als Du denkst.ROCK MUSICFRAU: Das kannst Du doch nicht machenWir sind vier Jahre zusammenIch liebe Dich doch soUND DU BIST SO GEMEIN!VO: Komm zur Modern Music School.Über 60 Mal in Deutschland. www.modernmusicschool.de