Radio and Audio > Product & Service

AWESOME LIGHT

LOWE SINGAPORE, Singapore / SAMROC PAINT & HARDWARE / 2011

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Every paint brand sells colour. But what about the colours that don't exist yet? As authorities on colour, SAMROC offer a colour mixing/creation service that matches what's in your head, even if you don't have the words to articulate it.

ScriptInEnglish

SFX: STORM CUSTOMER: Okay, there’re two guys on a mountain and one of them’s like: "I can’t feel my legs."And then the other one goes: "Hang in there Dave. You gonna make it."And Dave goes, "I'm so cold."And then he hears this voice: "David, David, come to me David, David. Come in to the light.. light light light."And he’s surrounded by this huge bright awesome light.Do you know mean? Like a 'Ahhhh' white?COLOUR MIXER: Almost-dead-but-not-quite white?CUSTOMER: Perfect!VO: If it’s in your head, we can put it in a can.Colour mixing by Samroc Paint & Hardware. Let’s talk colour.

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