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FRIDGE

JAY GREY, North Sydney / 4 PINES BREWING COMPANY / 2011

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Silver Cannes Lions
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PLEASE NOTE: This entry has an AVP – please watch the video before voting.With space tourism about to take off, 4 Pines Brewery teamed up with Saber Astronautics to create a beer fit for space travel. The problem: while gasses and liquids separate in people's stomachs when they burp on earth, the same does not happen in outer space. To mitigate the resulting "wet burp" phenomenon, 4 Pines crafted a beer with low carbonation and nutrients specially designed for enjoyment in space. They tested their samples at zero gravity at NASA and, on the 26th of February, 2011, became the first Australian microbrewery to send beer into outer space--forever freeing space tourists from space bars filled with floating, regurgitated bubbles.

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SFX: RADIO TRANSMITTER; INTERFERENCEASTRONAUT: (BELCHING) Uhhhh, Houston, uh, we have a problem.MISSION CONTROL: This is mission control. Go right ahead, Rockerfeller 1.ASTRONAUT: Uh, Houston, er, our... fridge... is broken.MISSION CONTROL: A fridge? We didn’t think we had one on the orbiter. Uh, okay Rockerfeller 1, we’ll get right on it.ASTRONAUT: Well we do, and I’m calling youuuuuuu, 'cuz beer... (LAUGHING) we want more beers... 'cuz everyone's cheering to get the... beers out.MISSION CONTROL: Can you repeat that? Over.ASTRONAUT: (IMITATING DARTH VADER) Houston, I am you father.MISSION CONTROL: Right... uhVO: On Feb 26 2011. we sent the first Aussie beer into space.4 Pines Beer. Brewed down under, drunk up there.ALIEN: The intergalactic government and 4 Pines recommends you drink responsibly.

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