Radio and Audio > Product & Service
NET#WORK BBDO, Johannesburg / GALDERMA / 2011
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Overview
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BriefExplanation
Teenagers are complicated. Their heads are filled with a multitude of stuff. Old stuff, new stuff, questions, problems and interests. Pimple problems shouldn’t really be part of the mix.
Fortunately, thanks to Benzac acne treatment, pimples are one less thing to for the teenage mind to deal with.
ScriptInEnglish
MUSICVO: Hello. We are inside the head of Glenda. Dead average teen.A boy band plays a song on the internal stereo. The lyrics centre around 'fine', 'mine' and... wait for it, 'divine'.
Looming large to the left is the ‘what to wear to the matric dance’ section. Including sub categories: sweetheart neckline, puffy sleeves, lace overlay and slightly slutty hemlines.We see a comprehensive, collated and cross-referenced section marked ‘Hair flicking techniques’.
Images of headless, legless, nameless abs float dreamily by.Up ahead a mammoth growing form, swelling larger and larger, poses that age-old question: "will he call?"Now, the way we see it there are many wondrous things that should fill Glenda’s teenage mind, and thanks to Benzac, a pimple needn’t be one of them.
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