Radio and Audio > Product & Service

REUNION

NET#WORK BBDO, Johannesburg / MERCEDES BENZ / 2012

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

ScriptInEnglish

MUSICMAN: “I lickie, boom, boom, down” sang brain as he did the robot at his class of ‘91 high school reunion.

“Why yes, it’s true, my pecks have officially been declared the hardest substance known to man,” confirmed brain to a sea of his old class mates. Brain was hip and cool and capable of melting panty elastic with a single look. When he said things like “yo dawg” and “smell you later” every girl in the room dreamt of pairing his socks and starching his shirts. And while brain was recounting the tale of how he invented the world wide interweb and vegetarian shoes to his adoring fans, it’s worth noting that your body drives all on its own down a very busy highway.

Lucky for you Mercedes-Benz Attention Assist is designed to bring brains quickly back from imagined class reunions, right to the here and now.

“Facebook me” said brain as returned to the present.SFX: CAR HORN. SPEEDING CAR.MAN: “Oh, right, I’m driving a car.”

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