The scents of Old Spice have the power to transform the otherwise ordinary driving commute of gift-giver females into an extraordinary journey. This campaign shows how when ladies give the gift of Old Spice, their men smell like the love adventure that they have always dreamed of.

SFX: VOICE MOVES FROM LEFT TO RIGHT SPEAKERS DURING ADMAN: Hello Ladies. Press down on the gas pedal of forever life happiness and let's ride into the future together. Look to your left! Cars.

Look to your right! Cars.

Wait, what's that behind you?

Me, the man your man could smell like. Shhh, don't say it, I already know how rough your day was, which is why I'm back here massaging your tired, yet elegantly toned shoulders on which you carry the weight of the world.

Quietly.

Gracefully.

RELAX YOURSELF!

And let the scents of Old Spice wrap you in a handsome blanket of unspoken compliments as I move to your left, which is truly your most beautiful profile, even more beautiful than your right side could possible bee... I was wrong. EVERYONE MAKES MISTAKES!

Except your parents when they made your face. I'm running circles around it! Collecting all the nice and thoughtful things you've always wanted and deserved, but never received, but could have received had your man smelled like the man your man could smell like with Old Spice I love you.The Old Spice Fresh Collection, a gift your man could smell like.

MNEMONIC: OLD SPICE WHISTLE.