Go Outside is the biggest outdoor magazine on the planet. It’s side by side with those who practice outdoor sports and adventure trips. But there’s something else present in these people’s lives too: mosquitoes. Until now, this was how we helped with this annoying problem. But we wanted to do more. How? By turning your radio into a mosquito repellent. This is how it works: Along with the regular radio station broadcast. It was transmitted for the very first time, an audio signal of 15khz. Undetectable by the human ear. Studies have shown that this frequency imitates the sound of a dragonfly, the mosquito’s natural predator, thus keeping them away.

The idea, sponsored by Go Outside, was broadcast for 3 weeks during the musical programming of Band FM radio station, from 6pm to 8pm, a time period with the greatest incidence of bites. More than 3 million radio sets received this signal. More than 3 million radios were turned into repellents. Go Outside Repellent Radio.Turning a radio into a mosquito repellent: An idea that sounds like music to our readers ears.

THIS ENTRY HAS A CASE FILM, PLEASE ASK TO VIEW IT.INTRODUCTION VO: This entry is not a regular radio spot. To judge the Repellent radio please watch the video case. This is how the advert was played on the radio.SFX: MOSQUITO BUZZING.MUSICDJ: Enjoying listening to your radio out doors? Keep listening to Repellent Radio go outside. This programme is being broadcast along with the signal of 15kherz, that helps repel mosquitos, supported by VO : Go Outside Magazine.

Go Outside é a maior revista outdoor do planeta.Presente na vida de quem pratica esporte ao ar livree viagem de aventura.Mas tem outra coisa presente na vida dessas pessoas também: mosquitos.Até hoje, era assim que a gente ajudava com este grande incômodo.Mas a gente queria fazer mais.Como? Transformando seu aparelho de rádionum repelente de mosquitos.Funciona assim: durante a programação normal da rádio,transmitimos um sinal inédito na frequencia de 15kHz.Quase imperceptível ao ouvido humano.Estudos comprovam que essa frequencia imita o som de uma libélula, predador natural que espanta os mosquitos. Essa ação, patrocinada pela Go Outside, na programação musical da rádio Band FM, entre 6 e 8 horas da noite, horário de maior incidência de picadas.Mais de 3 milhões de aparelhos receberam este sinal.Mais de 3 milhões de rádios foram transformados em repelentes.Radio Repelente Go Outside.Transformar um rádio num repelente de mosquito:uma idéia que soou como música para os nossos leitores.