Radio and Audio > Craft

BULLY

EARDRUM AUSTRALIA, Sydney / EARPHONE BULLY / 2012

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to put a bully in your head.

This creates a powerful roleplay tool to prepare kids for schoolyard bullies and gives them ways to speak up about it.It's also about empathy and understanding for bystanders and parents, and for bullies themselves. You don’t really know what it’s like until you step into their shoes.Earphone bully can be customised by any anti-bully organisations to add local support details and can be personalised when passing onto friends.

ScriptInEnglish

THIS ENTRY HAS A CASE FILM, PLEASE ASK TO VIEW IT.GIRL: Um, the next track only works with earphones, so I’d put them on now. It kind of puts a bully in your head. Then tells you how to stop them.SFX: TOILET FLUSHING. LOCK OPENING. DOOR BANGING. HAND WASHING. OTHER PEOPLE ENTER.BULLY: There you are, SIDEKICK 1: Hey buddy, how you going?SIDEKICK 2: Check it out.BULLY: Haven’t seen you in a while, you been avoiding me or something?SFX: MOBILE RING TONE.SIDEKICK 1: Grab the phone.SIDEKICK 2: If I can find the pocket on your jacket.SFX: CLOTHES RUSTLINGBULLY: Oh, nice phone, looks expensive, hey.SIDEKICK 1: It’s a beautiful phone, you wouldn’t want to drop something like-SFX: HITS GROUND AND SMASHES BULLY: Oh, my bad, my bad.Ringleader bully boy: Is that a, is that a, is that a little tear, are you scared?

SFX: SPITTINGSIDEKICK 1: Get the bag, put it on the floor.SFX: BAG EMPTYING ON THE FLOOR.BULLY: Is this a science project? Spent a lot of time on this one haven’t you?SFX: RIPPING PAPERSIDEKICK 2: Oi put the bag on the loser’s head.SFX: MUFFLED SOUNDSBULLY: Hey Maddy, come take a picture of this.SIDEKICK 1: Nice and pretty.SIDEKICK 2: Such a loser.SFX: THE SCHOOL BAG IS PULLED OFF AGAIN.BULLY: Did you get a photo?MADDY: Yeah, what a loser. (SNIFFS) Oh you stink, did you shit yourself or something?SIDEKICK 2: You’re disgusting.

SFX: PUNCHES. PUSHING. BANGING AGAINST CUBICLE DOOR.BULLY: You’re looking a bit angry huh, you want me to hit you?SIDEKICK 1: Smash the little weirdo.SFX: PUNCHES.

SIDEKICK 2: You can’t fight back, you loser hey?MADDY: Up against the door.SFX: KIDS REACTING/LAUGHING IN THE BACKGROUND.SIDEKICK 1: Quick, the teacher’s coming.BULLY: If you tell anyone, I’m going to fucking get you.SIDEKICK 2: Yeah, what are you gonna do about it?MADDY: What are you gonna do about it, huh?GIRL: Speak Up. Go to earphonebully.org

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