Radio and Audio > Product & Service

CARJACK

EARDRUM AUSTRALIA, Sydney / NRMA / 2012

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Overview

Credits

Overview

BriefExplanation

When you belong to the NRMA, you can access exclusive information and reviews of all the new cars currently on the market. We convinced the radio stations to let NRMA carjack all the other car ads they were running, by tagging our ad to the end of theirs.

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INTRO MVO: We recorded a series of ten second tags, and asked the radio station to play them after any ads promoting new cars turning their ad into one for the NRMA.TIM: If you think the car in that last ad sounded pretty good, why not NRMA it? Visit NRMA’s Driver Seat Youtube channel and check out the independent reviews on some of the cars you’d rather be driving.

MUSICTIM: For all things motoring, members NRMA it.

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