Radio and Audio > Craft

CHILD

SERVICEPLAN, Munchen / JOHANNITER-UNFALL-HILFE E.V. / 2012

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radio spots describing the accident by the deceased victim himself: a radio ghost. We installed small radio stations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radio stations streamed the story of the deceased victim as a radio spot directly to the cars stopping nearby.

ScriptInEnglish

THIS CAMPAIGN HAS A CASE FILM, PLEASE ASK TO VIEW IT.GIRL: Hello. Please stop driving when you have been drinking.Because I have been run over here.Right over there at the tree is my death cross.I came from the “Moorweide”.I played on the lawn with my friends.Then I had to hurry home.And here on the corner I waited for the traffic light to turn green.I did not see the car coming.He came from an office party.He drank 1 champagne and three beers.VO: Don‘t drink and drive. Die Johanniter. Because we love life.www.johanniter.de

ScriptInOriginalLanguage

CHILD: Hallo. Fahren Sie bitte nicht weiter,wenn Sie was getrunken haben.Bin naemlich hier ueberfahren worden.Da rechts am Baum steht mein Kreuz.Ich kam von der Moorweide, auf der Wiese habe ich mitmeinen Freunden gespielt.Dann musste ich aber schnell nach Hause.Und hier an der Ecke habe ich auf gruen gewartet.Ich hab gar nicht gesehen, dass da noch ein Autofahrer kam. Er kam von einer Betriebsfeier.1 Sekt, 3 Bier hat er getrunken.VO: Wer faehrt trinkt nicht. Die Johanniter. Aus Liebe zum Leben. www.johanniter.de

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