Design > Corporate or Brand Identity

ONION CALENDAR

SERVICEPLAN, Munchen / WUSTHOF / 2009

Awards:

Gold Cannes Lions
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Presentation Image

Overview

Credits

Overview

BriefExplanation

Wüsthof is a famous German knife manufacturer with really sharp-edged knifes.They asked us to create a calendar for their most important retailers.

And of course, "please highlight the product".

ClientBriefOrObjective

A calendar is not a pretty new medium. Wüsthof produce cooking knifes. So the question was, how to show the quality of the sharp-edged knifes, every day, 365-days long.We knew a typical calendar just showing beautiful things wouldn’t do the job.

Effectiveness

200 calendars were produced and sent out to big retailers.

The feedback was a bit more then a "thank you". After many requests we had to double the production up to 400 pieces.

The new knife collection has nearly sold out, and 2009 is expected to be the best in Wüsthoff's 195 year history.

Execution

We thought about the most common thing which is cut in kitchens all over the world. The answer was: onions.After that, the question came: is it possible to cut an onion into 365 slices? A little slice for everyday?Of course it was. With sharp-edged knifes from Wüsthof.

So we cut one onion into 365 slices.

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