The Oggau Estate is an Austrian wine growing estate that produces 9 wines which differ in character and age. It was our task to design labels and packaging for those wines.

The Oggau Estate is an Austrian wine growing estate that produces 9 wines which differ in character and age. It was our task to design labels and packaging for those wines.

Since every wine, like every man, has its own individual character we assigned a face, a story and a name to each wine. Eventually, this led to a typical family clan with grandparents, parents and children.

Within the first six weeks Gut Oggau sold 15,000 bottles. Three types of wine were sold out immediately. Renowned Austrian wine dealers and restaurateurs included the wines in their assortments. Furthermore, numerous articles in the Austrian media as well as in international specialist publications covered the release.

Just like every man, every wine has its own individual character rangingfrom young to mature, from playful to complex. We assigned a face, astory and a name to these different attributes. Eventually, this led to a typical family clan with grandparents, parents and children.