To develop an attention-getting promotion for the forest stewardship council that demonstrates the value of protecting trees, and that attracts new supporters. Not by using nicely-shot images of forests, but in a different way - one with a little more depth. The one we chose? To show a completely new side of this form of life, by letting the trees “speak”, in the form of works of art.What we did was to add pencils to the tree’s branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential supporters.