The varied event series JEUDI held in the Baalsaal (ranked 40th in the top ‘scene’ clubs of the world) was looking for a way to attract attention in Hamburg’s underground scene. There is plenty on offer, and thousands of posters in the streets means thousands of rivals when it comes to catching the attention of partygoers.

Organisers of parties in Hamburg are permitted to put up posters – and their posters are huge, colourful and loud. Our goal was to create a poster that would attract everyone to our club – and away from other clubs. We also wanted our work to become the talk of the town among our design-oriented target group.

The club was sold out every Thursday. The tremendously successful JEUDI series of parties will now be expanded to Berlin and Frankfurt.

Taking the colourful flyposting on the city’s walls as our basis, our outdoor campaign featured the internationally known PLAY symbol on a white background. It showed passers-by that JEUDI unites the entire range of underground electro music on one evening of the week.