Montreal’s well-established Théâtre du Nouveau-Monde hosts, once a year, a benefit event that consists of a thematic dinner theatre entitled Cena. Guests are seated on the stage and enjoy performances from the actors, making the evening a one-of-a-kind experience. A renowned guest chef develops a gastronomic menu for 500 people consistent with the year’s chosen theme – this year’s being Russian.

Being one of Montreal’s most anticipated events of the year, every year our key challenge is to create a wow factor and impress the audience as much as the evening itself will – with just a theme, a menu, and no budget. We believe in giving back to our cultural community in Montreal, and have involved suppliers to contribute to this event as well.

Year after year, we succeed in creating intrigue and anticipation for what the following year’s event will hold.

We created the theme “Cenakovski,” and proposed to transform the menu into a series of posters to not only promote the event, but also to serve as a take-home souvenir for the attendees. A double-sided monochromatic poster in fluorescent red was created in offset printing, consisting of a unique design on the front, and three different Russian symbols on the back presenting the menu: a Russian doll, a bottle of vodka and a space shuttle.