Design > Graphic Design & Design Crafts
TOKYU AGENCY, Tokyo / PIE INTERNATIONAL / 2011
Awards:
Overview
Credits
BriefExplanation
The publisher decided to publish a bookthat collected cases with "Graphic Explanation" treated in advertisements, the public relations magazines, and the commodity catalogue for the designers, planners, marketers and art university students. The publisher commissioned to design the book's cover, the inside door, the poster and pamphlets to market the book's sale.
ClientBriefOrObjective
To come up with a design for a "Graphic Explanation" book.
Effectiveness
3,000 books were sold in Japan and foreign countries by the effect of the book, the poster, and the pamphlet. All books were sold out, and it was necessary to reprint.There was also a request to sell the books in the design store of MoMAfrom parties concerned in The Museum Modern Art (MoMA) who had seen the book, and the books went on sale there.
Execution
The cover title of the book was expressed with typography, such as the graphic explanation imaging of the assembly figure of characters, to understand the illustration feature.Likewise, an inside door that showed each category was produced with typography that illustrated the character. The poster and the pamphlet were produced based on the typography used in the book.
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