This new method of "simulation advertising" was headlined in the magazine.

Summers are hot and humid in Japan, and many people are disturbed by the buzzing mosquitoes. By virtually stimulating the scenario, the campaign accelerated the demand for Vape, the popular mosquito trap.

There was a 140% increase in sales volumes over the previous year's figures.

As the cinema advertising comes on, the theatre lights go out.Nothing is on the screen, but the disgusting mosquito buzzing is heard.Suddenly the lights go on, and the mosquito buzzing stops.Repeating the circumstances, the audience virtually falls under the mosquito attack.

Cinema advertising: everybody wants to watch the feature movie for which they have paid, and do not want to miss anything on the screen. This is therefore the best moment to advertise: audiences are in a good mood, and will remember anything that impresses them. This is not just advertising, it's filled up with entertainment to enjoy.

Takehiro Ikuta / Production Manager