Media > Use of Media
GREGOR AIGNER, Frankfurt / LITERATURE HOUSE / 2006
Awards:
Overview
Credits
Audience
The Literature House is about reading.The relocation of the Literature House is about moving.On a walk or bicycle ride, one could read the novel and, following it, end up automatically at the new Literature House (which is in an unknown area - the old Literature House was notorious across the city).
CommunicationGoal
Advertise/communicate the relocation of a Literature House.
Effectiveness
The duration of the installation took 60 hours with 20 volunteers. The investment was only for the 3.5 kilometres long and weather proofed open-air novel. After that installation, which lasted over 2 weeks, all of Frankfurt talked about the new Literature House and knew where it was relocated.
Implementation
Frankfurt is proud of its Literature House and their events and activities. It was important not only to inform about the relocation but to celebrate it literally.The open-air novel was interrupted here and there with home-relocation signs - a reminder to keep one's time free for events in the new Literature House. So it was also the installation of the longest home-relocation barrier ever.
MediaStrategy
The 3.5 kilometre long "open-air novel" was especially written for the relocation of the Literature House in Frankfurt. The story is about a move and a love affair. The 3.5 kilometres long novel connected the old Literature House with the new one. It was installed across the city between trees, lampposts and moveable coloumns provided by the city government.The open-air novel had eight chapters. The title of the novel is "Schöne Aussicht" translated "nice look-out". "Schöne Aussicht" was also the new street-name of the new Literature House.
SpecialCredits
Phantastic Weather
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