Design > Graphic Design & Design Crafts
JWT BRAZIL, Sao Paulo / HOTEL EMILIANO / 2011
Awards:
Overview
Credits
BriefExplanation
Emiliano Hotel, a 5-star boutique hotel is renowned for the high standard of its facilities, but which offers a unique feature: providing an incredible experience for anyone who enjoys their stay.
To celebrate its 10th anniversary, the hotel wanted to create a series of posters as amazing as the hotel itself.
ClientBriefOrObjective
To celebrate its 10th anniversary, the hotel wanted to create a book as amazing as the hotel itself. For this book, we wanted to tell everyone some of these stories, as well as communicate the unique attention to details.
So, hidden in a book with beautiful pictures of the hotel, there’s a page that tells a story of how amazing the hotel is, based on a true fact, told in the form of chronicles and illustrated by the artist Eduardo Recife. The posters were treated as pieces of art and given as a gift for some special clients whom hang it on their walls. This turned our communication part of their private collection.
Effectiveness
The campaign calls attention for it’s illustration, and it is very well-spoken in the market, getting to win almost every award it was entered in.
Execution
Each page had to tell a story illustrating how amazing the hotel is.The work of the artist Eduardo Recife was based on the written stories that use true facts to tell how amazing a hotel can be. The illustrations created were a work of interpretation by the artist. Sentences turned into drawings. Words became images.
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