Design > Graphic Design & Design Crafts

THE UNBELIEVABLE IS FOUND AT EMILIANO

JWT BRAZIL, Sao Paulo / HOTEL EMILIANO / 2011

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image

Overview

Credits

Overview

BriefExplanation

Emiliano Hotel, a 5-star boutique hotel is renowned for the high standard of its facilities, but which offers a unique feature: providing an incredible experience for anyone who enjoys their stay.

To celebrate its 10th anniversary, the hotel wanted to create a series of posters as amazing as the hotel itself.

ClientBriefOrObjective

To celebrate its 10th anniversary, the hotel wanted to create a book as amazing as the hotel itself. For this book, we wanted to tell everyone some of these stories, as well as communicate the unique attention to details.

So, hidden in a book with beautiful pictures of the hotel, there’s a page that tells a story of how amazing the hotel is, based on a true fact, told in the form of chronicles and illustrated by the artist Eduardo Recife. The posters were treated as pieces of art and given as a gift for some special clients whom hang it on their walls. This turned our communication part of their private collection.

Effectiveness

The campaign calls attention for it’s illustration, and it is very well-spoken in the market, getting to win almost every award it was entered in.

Execution

Each page had to tell a story illustrating how amazing the hotel is.The work of the artist Eduardo Recife was based on the written stories that use true facts to tell how amazing a hotel can be. The illustrations created were a work of interpretation by the artist. Sentences turned into drawings. Words became images.

More Entries from Publications & Business Communications in Design

24 items

Grand Prix Cannes Lions
THE COSMOPOLITAN DIGITAL EXPERIENCE

Hospitality/Leisure

THE COSMOPOLITAN DIGITAL EXPERIENCE

COSMOPOLITAN OF LAS VEGAS, DIGITAL KITCHEN

(opens in a new tab)

More Entries from JWT BRAZIL

24 items

Gold Cannes Lions
THE UNBELIEVABLE IS FOUND AT EMILIANO

Publications & Business Communications

THE UNBELIEVABLE IS FOUND AT EMILIANO

HOTEL EMILIANO, JWT BRAZIL

(opens in a new tab)